Task 3 - Understanding the design of a suite of television idents

In this assignment I will explaining the design of a suit of a television idents. A design suit is when a television programme doesn’t produces not only one ident but produces a whole suits of ident but all have similar theme but just have different ways of showing it. The thing that allows design suite of ident better than it is, is that it gives a variety and interest for the audiences. Also, it helps the viewer not get bored of watching the same ident but them being related to each other.

It is useful to have a single theme for the suit of ident as the theme allow you to create and keep the brand well maintained. Also, having a suite of ident will help draw the viewer’s attention because there are different type to be viewed instead of just one which means that it will be continuously be overrun or make the viewer feel bored which will be a negative sign because it will mean that you’re always trying to draw more viewers in. for example when it comes to the Christmas period, BBC have to try create an ident with the theme of Christmas and when it comes to the summer, spring and autumn they have to do the same. However, it is vital that the idents is still identified as the BBC therefore they must not change everything for the viewers if not they wouldn’t be able to know channel the ident represents. Additionally, the graphic designers who makes the idents will use an original ident and re-form it a tiny bit so that it will combine to the same as the Christmas theme which will enable the audience to be able to identify the channel they are watching as it still contains some of the original fundamentals of the original idents. Also, the audience would need to be able to tell that it is a Christmas theme for the Christmas television because what they are showing would be based on the Christmas sessional theme.

The Christmas theme is the most engaging, entertaining and common design suite of ident this is due to the face that the ident is more interesting to watch and it brings a bright and vibrant atmosphere when being watched. The BBC is well know when it comes to their Christmas ident as they are very consistent. This is very appealing to viewers as Christmas is one of special time of the year and this create a tendency to attract families as it is the season where families mostly get together and spends quality time.

Each year the BBC ident uses the same feature that most people see in a Christmas ident as it includes bright lights, snow etc. however, they are sometimes used for a different content. For example the ident that could show the most popular programme on channel BBC ONE, ei Doctor who ident which has a Christmas ident special on the television programme. Also, there are other Christmas ident that is has been shown on Christmas period.

There are specific time of the day, this ident should be placed because it means that they would gain more viewers. For example they would show this ident from morning till evening as this will allow lot of people to watch the idents. As this ident is themed for the Christmas period it is appropriate to show this ident in the day because that is the time where most kids and families gather round to watch television programmes. Also, this ident should be place in the month of December where everyone is dreading for Christmas and the new years and should not be placed in the summer period because it will bring an odd vibe because it is still long till Christmas therefore BBC would not put it on for that season because they are good at making suites of idents for particular season of the year because it means that it will attract viewers that will be attracted to their idents.

These suite of idents are effective in a positive way as it set a different type of tone with the particular theme to interest the viewers and showing the viewers that they are engaging with them. The effect of the ident such as the bright sparking lights, theme is to help represent the Christmas period that is about to take place which will help make everyone come together as one family. Furthermore, the suite of ident gives different type of content that links well with the theme of the suite. Additionally, the suite of ident can let the viewer know about specific time of the year of the suite. A ident can be as short as 10-15 second to give a rapid break and also can be as long as 30 second to consistently help to remind the audience about what channel they are viewing or to tell them about the next programme.

These suite of idents are effective in a positive way because it sets a different tone with theme to engage viewers and showing viewers that they are interacting with them. The effect of the idents such as the theme, bright and sparkling lights is to represent the upcoming occasion Christmas which everyone comes together as a family. And the suites of idents give different content that goes together with the theme of the suite. Suite of idents can also inform viewers on the particular time of year as they make different idents for particular term. An ident can be as short as 10 seconds to give a quick break and they can be as long as 30 seconds to maybe show the idents reminding what channel they are watching or to inform them about the next programme.

In conclusion when creating an ident, it is really good to create a suite of idents because this will allow the channel to be recognised by the viewer’s due to uses of their themes and their design and the things they made to meet the audience needs. Additionally, BBC ones ident suites showed plainly and well clearly what ident suite it is and by showing important things about the channel logos and colours that will make viewers be able to able to identify what tv channel it is.

 Also, this suite of idents are useful because, the tone of the idents are bright with a white theme to represent christmas and they all have different content that goes with the theme of the suite. Also its suitable for the right season, it could also inform the viewer of what time of year it is as this is a seasonality suite. The idents last for 30 seconds, which gives the enough time the viewer to see what's going on in the ident. Furthermore, Most of the ident have some theme running throughout which is that they all contain a circle within them. Some of these idents have created the circle by using animals or people moving about which gives the impression that everything ends and starts with BBC and that it is also a well-rounded channel that shows a variety of programming. The other ident uses lights to create the circle.  In a suite of idents there are always idents that are created for the purpose of being played during a specific season, christmas being a large one. This gives the channel a sense of eventfulness and is a good way to get the audience to be excited for the season and is also a good chance to promote christmas shows that they will be showing.

They are all linked in common as they have the circle at the end of each ident and then it come up with the bbc Logo. This allows the viewer to know what television programme that is being viewed. This is vital because if they don’t have this in each ident that’s is being showed on BBC people would really know what channel programme it is from. Also the circle theme helps to show what channel might be on air next. These circles are mostly used to keep the audience-waiting in-patient before the next tv programme is being viewed. If they do not do that this would make the audience want to change the channel. So therefore this is useful and good because it helps keep the audience wait in-patient. Also, the dog running around in circle is used to entertain the audience to continue watching the programme.  Additionally, the circle signify what channel they are therefore people can recognise BBC through the use of the circle theme.