Typography – (for example to be able to use a specific font
for images)
definition of Typography
Typography is a technique used to organise type to make written
language readable and appealing when displayed to the audience.
Typography is one of the key factors needed to make idents. Channel’s use
typography on their brand image, which helps them identify them from other
channels.
This is vital to the ident because the channel needs a font
that is clear which enables the audience to be able to see what it is clearly
and visibly. They are able to identify what the channel is as the channel would
have to use the same text and template which would make people is able to
identify what the channel is and know what is showing. For example the BBC font
has a repetitive font and very repetitive on like cbeebies or CBBC. The BBC
font stays the same throughout, just a small amount of them are in lower case
or capital. They cannot decide to change their font or try to experiment with
their font because people would be used in looking at this font which may have
a negative impact on them as it may make the audience get confused as the font
of BBC was changed.
Additionally, ITV 1,2,3 and 4 would be another channel which
has its own type of font.
we see that the ITV channel are all the same however it have
a different colour for each one but we see that the number always stay the same
in the white colour which shows us viewer what type of channel it is as they
would be able to know the channel through the use of colour.
Colour is used to signify a particular channel, such as the
BBC one channel as it is represented by the colour red, BBC three is
represented by the colour pink. In any of their television idents they will
always have the colour red which signify the channel so viewers know what
channel it is. Therefore, this is a respectable limitation as, it uses the same
colour which the audience would easily be able to recognise what channel that
they are on. Another example of this would be the channel E4, when using the
colour purple and using the original theme, to let the viewers know what
channel they are viewing, as an alternative of using a different colour to
confuse the viewers. Colour is vital when it comes to planning and making
idents. Colour is the main component that makes the channels standout from each
other. Having a particular colour to your channel allows you to be known by
audiences as a singular channel with its own theme, style and programmes. Moreover
the colour of the channel will be the same as the idents they have.
Aspect
Ratio is vital, due to the fact that when an ident needs to be released
in the right size for it to fit inside the television perfectly. This means
that it’s not good if it’s not in the right shape for the T.V. This is due to
the fact that on the ident, it could show what's about to be on, and it may not
be seen because if the size is 4:3 for most televisions, it won't fit
but 16:9 would fit for all TV's and everyone can see what’s going on the tv.
This is a useful limitation as this give the viewers no annoyance, and it
always has to be made by its format, therefore the viewers won't be concerned
about, what’s wrong with their television.
Additionally, the meaning of Aspect-ratio is where
image is are defined and shaped to fit the screen. Therefore, for each
channels, the aspect-ratio for the adverts idents and programmes must be shown
in 16:9 widescreen due to the fact that it must fit the screen size that’s given,
which is 16:9 vertically and horizontally without distortion.
On
the other hand aspect-ratio has it’s limitation due to the fact that some
viewers of the audience still do not have a widescreen TV or have the right
size TV to insulate the channels without distortion, because of this, “it will
cause some of the audience to continually see the image to be too big on for
the screen, so some of its parts will be cut off from the TV”. http://www.bambooav.com/aspect-ratios-explained.html
Adhering
is where channels carry out a strategy, scheme, or operation to create new
content. An example of this would be the
BBC One idents, which was done to inform the audience on what’s going to happen
in the next program and to keep the audience engage with the scheduling. Adhering
to desired tone, is also when a television channels shows their ident for the
viewers to recognise the idents that is being shown to them. Additionally, the
channel must be consistent with the channel style. An example would be is BBC
TWO having a formal ident that shows the programmes it provides eg. Documentaries
etc. On the other hand BBC THREE shows a more commercial animated idents to show
on its humorous shows such as Family guy. This is essential to set the right
tone for the different target audiences as the tone has to be appropriate for
the well-thought-out audience. For example BBC THREE idents show a combination
of bright, vibrant and sparkling tone which gives an idea it is more targeted
for the younger generation. The thing that makes the ident so interesting to
the viewers is the sensational music, extraordinary effects, lively colours and
animated setting. The tone create an artistic taste for the ident when it
involves the additional features such as the movement, colour and sound.
Duration
Duration
is where channels are being cut down on time showing to fit everything onto the
right time slot, so programmes, idents and adverts will be cut down to fit the
time slot. There’s so many idents that have been cut down to a particular time
to help meet the right time slot given to them which will help keep the
audience interested and help promote the
channel. An ident has to be limited to a certain duration this is due to the
fact that they are only shown for short period of time such as 20-30 seconds
which means that if an ident is 3 hours long then this will never get shown as
it is too long to be on the television ident. This can be a limitation because
the maker has to put in all of the information such as the channel and keep the
colours and typography the same. This is also a positive as it means that they
will not get carried away with their making and keep all of that important
information in the short space of time.
No comments:
Post a Comment